Jayoung Koo joined the department of business administration at 麻豆区 in 2015. Her research interests include consumer happiness and social media, luxury brands, and green marketing. Before obtaining her Ph.D. in consumer studies at the University of Minnesota, she studied psychology at Yonsei University and worked as an associate consultant at BCG (Boston Consulting Group) Seoul office in South Korea.
Education
- Ph.D. University of Minnesota, Twin Cities
- M.A. Yonsei University
- B.A. Yonsei University
FREQUENTLY TAUGHT COURSES
- MKT 252 Principles of Marketing
- MKT 350 Consumer Behavior
- MKT 355 Marketing Communications
- MKT 466 International Marketing
SELECTED SCHOLARSHIP
Park, M.,听Koo, J.,听& Kim, D. Y. (2023). Femvertising of luxury brands: Message concreteness, authenticity, and involvement.听Journal of Global Fashion Marketing,听
Park, M., &听Koo, J.听(2022). It takes a village during the pandemic: Predictors of students’ course evaluations and grades in online team-based marketing courses.听Marketing Education Review, 32(3), 255-264.听
Koo, J.,听& Loken, B. (2022). Don鈥檛 put all your green eggs in one basket: Examining environmentally friendly sub-branding strategies.听Business Ethics, the Environment & Responsibility, 31(1), 164-176.听
Koo, J.,听& Im, H. (2019). Going up or down? Effects of power deprivation on luxury consumption,听Journal of Retailing and Consumer Services, 51,听443-449.听
Dong H. B., &听Koo J.听(2018). Conspicuous and inconspicuous luxury consumption: A content analysis of BMW advertisements,听Reinvention: an International Journal of Undergraduate Research,听11(2),听http://www.warwick.ac.uk/reinventionjournal/issues/volume11issue2/dong
Lennon, S. J., Adomaitis, A. D.,听Koo, J., & Johnson, K. K. P. (2017).听Dress and sex: A review of empirical research involving human participants and published in refereed journals,听Fashion and Textiles, 4(14), 1-21.听
Noh, M., Johnson, K. K. P., &听Koo, J.听(2015).听Building an exploratory model for part-time sales associates鈥� turnover intentions,听Family & Consumer Sciences Research Journal, 44(2), 184-200.听
Wu, J., Kim, A., &听Koo, J.听(2015).听Co-design visual merchandising in a 3D virtual store with Target: A facet theory approach.听International Journal of Retail & Distribution Management, 43(6), 538-560.听
Suh, E. M., &听Koo, J.听(2008). Comparing SWB across culture and nations: The 鈥渨hat鈥� and 鈥渨hy鈥� questions. In M. Eid, & R. J. Larsen (Eds.),听The Science of Subjective Well-Being. New York, NY: Guilford Press, 414-427.听https://smartlib.umri.ac.id/assets/uploads/files/77459-subjective-well-being.pdf
Koo, J.,听& Suh, E. M. (2007). Is happiness a zero-sum game? Belief in Fixed Amount of Happiness (BIFAH) and subjective well-being,听Korean Journal of Social and Personality Psychology, 21(2), 1-19.听
Kim, J.,听Koo, J., Heo, S., & Suh, E. M. (2007).听Positivity ratio of emotional experience and human flourishing,听Korean Journal of Personality and Social Psychology, 21,听89-100.听
Kim, J.,听Koo, J.,听& Suh, E. M. (2006). Do physical attractiveness and happiness come together?听Korean Journal of Social and Personality Psychology, 20,听61-70.听